Psychology of ecommerce design

Whether you are a business owner, marketer or just a blogger, you want visitors to your website to click a button. Either to make a purchase, sign up for a newsletter, or just share your content. This is called a conversion. As we are all humans, we can be psychologically inluenced to behave in certain ways. Here are some ways that trigger our purchasing decision. Why not try implementing them into your ecommerce design?

First Impression

You probably already know it. First impression counts. It leaves a deep lasting impression in the eyes of your ideal customer.

Images

Images move us, they evoke emotions that people remember.

Video

Kissmetrics's study showed that viewers are 64-85% more likely to buy your product after watching a video about it. It's probably because people prefer watching a video than reading on a screen.

Pricing

The power of 99 has always been strong. 49.99 is usually subconsciously perceived as 40 because people round down in their mind. Any currency characters or commans in a price make the number look even bigger. Try leaving out any $ signs, decimal points and commas and people will perceive the numbers as if they were lower. $1,234.00 just looks more expensive that 1234.

Reviews

Believe it or not, but people trust online reviews as much as any other personal recommendation.

Cart Abandonment

People abandon carts because of hidden costs which make the celler look dishonest in their mind.